What is Trend Writing for Freelancers:
As freelance writers, our goal is to always up our game. While some writers thrive on formulaic profiles, evergreen listicles and round-ups, others excel at spotting new timely angles, and pitching absolutely unique, original stories.
After I moved to the U.S in 2013, with no connections or experience in American media, I had no choice but to opt for the latter. Over the years, I've focused on previously untold stories and emerging trends, a strategy that got me bylines in Elle, Wired, Bon Appetit, CNT, and many other reputable publications. I developed Trend Writing to pass this skill set forward, combining my vast experience in journalism with my academic background in media studies and anthropology.
The course is geared towards one-on-one guidance and provides a flexible framework, an encouraging and empowering environment, and a unique opportunity to grow as a writer!
Who is it for:
Beginner writers who want to start in media or transition into journalism from other fields, and established writers looking to refresh their perspective and start writing about sexier, timelier, more zeitgeist-y topics.
What will you learn:
Trend Writing is a 4-module, asynchronous course that takes you from trendspotting to crafting a story idea, to pitching, to successfully completing a trend-focused story. Each module is packed with valuable advice, compelling examples, links and insider tips.
Topics include:
Social Listening and recognizing social shifts / Trend forecasting and trendsetting / Tips and tools for writing successful pitches / The 5 key elements of a Timely Story / Establishing yourself as a timely voice
The offering:
- An hour-long Zoom or phone call to better understand your needs and career path as a writer.
- Four written modules and four assignments.
- Detailed, personal feedback on each assignment, provided by me.
- A summary call.
The course is designed to be taken over the length of a month, but can be tailored to your schedule.
What the students are saying:
"I found the way the lessons were written and structured to be incredibly informative and, frankly, a joy to read – it was easy to take on the lessons and the step-by-step guidance and actually apply them to the real world."
"The intimacy of working directly with an instructor like Flora who is *so* well versed in the freelance writing universe was great."
"I learned A LOT. It opened my eyes on how to bring wider, nuanced angles to an article, reframing how I approached the topic – not being quite so literal, zooming out to see how it connects to a bigger picture within the industry/moment/trend."
"Flora is one the most insightful, encouraging, thoughtful editors I've ever worked with, and her gentle guidance made me see my potential to craft pitches in a new light."
How to sign up:
Want to benefit from the course? Please email me at flora.workbox@gmail.com to set up a timeline and payment.