Hi, I'm Flora Tsapovsky; your outsider guide to insider culture. Born in USSR, raised in Tel Aviv, currently residing in San Francisco, I
cover what our tastes reveal about us: the money, status and longing behind what we eat, wear and how we gather. My work has appeared in Wired, Caper, Vogue, Condé Nast Traveler, the BBC, Architectural Digest and many more. In 2022, I founded Parlar Series, a series of curated conversations around key concepts in our lives. In 2025, I added Always Shine Club to the mix - thoughtful, quality events for parents and kids. 

Words in: Afar / Architectural Digest / BBC/ Bon Appétit /Caper/ Civil Eats / Condé Nast Traveler/ Elle / Eater/ Fine Dining Lovers / Food & Wine / Food52 / InStyle / The Information / The San Francisco Chronicle /SF Standard / Observer/ Saveur / Tablet / Thrillist / Vice / Vogue TASTE / VinePair / Vox - The Goods / Wired 

San Francisco restaurants are feasting on the AI gold rush (Caper)

Meet the new wave of forward-thinking food artists (Vogue)

Inside Silicon Valley's invite-only IRL dating scene (Wired)

Inside the desire to be alone (BBC)

A new cookbook explores the deeper stories of Ukrainian cuisine (Vogue)

Click HERE for all writing

The Big Unlock: Laura Rubin X 1Hotel / The Architecture of Ritual: Bathing Culture panel / Commonwealth Club ft. Peter Som /Omnivore Books ft. Clarice Lam  / More Than This podcast by Vox  / Judge: Good Food Awards/ Apartment Therapy 

I teach courses on fashion journalism, feature writing and social media at the Academy of Art University School of Fashion. 

Take my trademark course Trend Writing For Freelancers